ABOUT belindA coleman
My mission is to create a shift in the way women think, feel, act and respond to life.
Transformational Mentor/Certified NLP (Neuro Linguistic) Practitioner/Motivational Coach/ Best selling Author & Speaker/Founder of WAG Coaching.
I'm a woman who's rebuilt her life from the ground up, a woman who lost everything... and then found herself. Now I help other women to do the same.
Through my work as a transformational mentor, speaker and best selling author, I empower women who feel stuck, overlooked, or who have simply forgotten who they are, to rise again, with purpose, power and clarity. I've lived the heartbreak, the betrayal, the internal anguish and the identity crisis. I know what it feels like to question your worth and rebuild from rock bottom. But I also knows what it feels to bounce back from adversity and create a life I absolutely love. When a woman stops waiting for a miracle and starts owning her story.
THAT'S WHERE MY WORK BEGINS...
Because when you change your thoughts, the way you speak to yourself, release the barriers that stand in your way, and step into your power...
I believe that when a woman says yes to herself, every aspect of her life transforms. I always knew my voice had a purpose, I just didn’t know how and when it would take shape. But life has a way of guiding us exactly where we’re meant to be. The truth is your voice matters too. That’s why I’m here, to help you recognise that, to help you stand tall and ensure your voice is heard above the noise.
WHAT DRIVES ME...
More than an ex-WAG
For nearly two decades, my life revolved around the world of football, where I witnessed first-hand the silent struggles, immense pressures and unspoken expectations placed on women behind the scenes. To be clear, I don’t use this term disrespectfully. I use it to highlight the unique challenges and experiences these women often face. I have always felt a deep calling to support and empower the partners of professional athletes - not just as a coach but as a mentor who truly understands what it’s like to walk in their shoes and live life in the spotlight.
The need for guidance, community, connection and a safe space in this environment is undeniable, and that has never changed for me. I'm deeply committed to shining a light on the real, often unseen experiences of the women who stand beside their sporting partners, helping them navigate the unique complexities of their roles, reclaim their power, step into their greatness and reconnect with who they are beyond the title of "WAG."
Over time, I've come to realise - the need for this work is far greater than I ever imagined.
My aim is to help reinvent what WAG stands for - transforming it into something that truly reflects the remarkable strength and spirit of the women behind it.
The new WAG isn't just a label - it's a movement:
Women Achieving Greatness.
When I reconnected with my friends from the era when I, too, was considered a ‘WAG’ – now all ex-WAGs – something changed.
As I listened to their stories, I recognised them as my own. And in that moment, I understood that this wasn’t just our story, it was the story of women everywhere. The truth is, no matter who we are or where we come from, most of us know what it feels like to question our worth, to lose ourselves in someone else’s world, to feel unseen and often unheard. And when life feels like an uphill battle, that sense of emptiness can touch anyone.
And that’s when I knew – my work wasn’t just about one group of women. It was about all of us. We are more alike than we realise. The details of our lives may differ, but the emotions, the struggles, and the desire for more – for recognition, for confidence, for freedom – are universal.
Deep down, we are so much more than the labels we wear or the roles we play. My mission is to help every woman see that for herself. We’ve all faced challenges, both internal and external - feeling lost, lonely, unappreciated, misjudged or stuck. I know this hardship all too well, because I was that woman.
To break free from the chaos that once confined me, I turned to the very methods and tools I now teach - the ones that transformed my life. And I’m not just talking about quick fixes, I mean sustainable, life changing results.
Everything I learned through that process, I now share with other women, because transformation isn't just possible, it's inevitable when you stand in your truth, love yourself unconditionally and embrace your worth.
Belinda Coleman brings over 20 years experience, from running her own flower shop to designing weddings for high-profile clients, including former England manager Gareth Southgate. She blends business acumen with soul-led wisdom, mindset mastery and conscious leadership to guide women back to themselves, to their worth, their voice and their power.
For over a decade, Belinda has walked the path of deep personal transformation, moving through the heartbreak, burnout and self-doubt, to a life built on purpose, alignment and love. She now supports others to do the same. Her work centres on helping women release old stories, rewire limiting beliefs and manifest lives they no longer need to escape from.
From humble beginnings, Belinda has developed a proven, powerful approach to shifting mindset, cultivating emotional resilience, and creating lasting change. Clients affectionately call her "Mumma Bels," not just for her nurturing, down-to-earth energy, but for her fierce belief in what's possible when a woman chooses herself.
Whether through her book, her coaching or her signature masterclasses, Belinda's work lands with women who are done surviving and ready to start thriving. Her message resonates deeply with those seeking something real: a life rooted in self-worth, inner peace and a love that changes everything. Not just for them, but for the world around them.
You can read more about my story, my journey, and the tools and methods that changed my life, in my new
book available on Amazon (link.)
